Configuring Market Groups

You can group market codes into categories or market groups that correspond to your property’s marketing strategy. This segmentation provides both statistics and financial reporting at the group level as well as at the code level.

OPERA Cloud produces statistical reports showing room revenue, number of nights, average room rate, food and beverage revenue, and other revenue based on the market code referenced in each reservation record. Market Groups are used to group and summarize statistical data from various linked market codes.

Typical market groups are Corporate, Government, Wholesale, Package, and Discount. Using this example, you would create specific market codes (for example, Local Company, National Company, and International Company) under the Corporate main group. Revenue and room nights are attributed to each market code and can be totaled at the market group level.

Note:

All Market Group codes can be distributed to multiple properties from the Generic Template Configuration screen if the MHOT Multi Property add-on subscription is active.

Adding a Market Group

1. Select the Administration menu, select Booking, select Marketing Management, and then select Market Groups.

2. Click New and complete the following fields:

   1. Property. Search for and select a property or confirm the property.

   2. Market Group. Enter an alpha-numeric code to be used for the market group (for example, CORP, GOVT, WHLS, and so on).

   3. Description. Enter a description of the market code (for example, Corporate, Government, Wholesale, and so on).

   4. Manage Translations. (Available when the Multi Language function under the General group is active.) Select to open the multi-language descriptions screen and configure a language translation for the description.

   5. Sequence. Enter a number that controls the position of this code in listings. Codes without a sequence number assigned are listed in alphabetical order following codes with a sequence assigned. 

3. Click Save.

Editing a Market Group

1. Enter search criteria and click Search.

2. In the search results, select the code and click the vertical ellipsis.

3. Click Edit.

4. Inactive. Select to mark this code inactive. Inactive codes are not available for selection from lists in OPERA Cloud. The code remains for historical and statistical purposes only.

5. Update the configuration and click Save.

Deleting a Market Group

1. Enter search criteria and click Search.

2. In the search results, select the code and click the vertical ellipsis.

3. Click Delete and confirm the deletion.