Promotional price changes are temporary reductions in price for one or more items at one or more stores for a defined amount of time. Promotions are made up of a collection of offers, which define the reward and the conditions to receive the reward. Offers can be applied to regular priced items, clearance items, or both.
Pricing supports two levels of offers, item and transaction. Each offer level has templates associated with it which define how the offer is set up. For example, some offer templates will require only reward related information to be defined, such as the item level offer Get Y for Discount. This type of offer requires only the list of items that can be discounted if purchased and the discount amount or percent. Whereas other offer types, such as the transaction level Spend X, Get Discount offer, require a conditional spend amount, as well as a list of items that must be purchased to reach that spend amount, along with reward details such as the discount amount/percent and, optionally, a list of items excluded from the transaction level discount.
| Offer Type | Template | Examples |
|---|---|---|
|
Item Level Offers |
||
|
Simple Discount |
Get Y for Discount |
25% off all women's shoes |
|
Buy/Get |
Buy X, Get Discount |
Buy any 3 board games, get $10 off |
|
Buy/Get |
Spend X, Get Discount |
Spend $25 in Toys, get $5 off |
|
Buy/Get |
Buy X, Get Y for Discount |
Buy 2 pairs of shoes; get a pair of socks for 50% off |
|
Buy/Get |
Spend X, Get Y for Discount |
Spend $15 on breakfast cereal, get 25% off any 2 cartons of milk |
|
Buy/Get |
Buy X of Single Item for Discount |
Buy 2 watermelons for $6 |
|
Buy/Get |
Buy X and Y, Get Discount |
Buy a sandwich, chips, and drink for $5.00 |
|
Buy/Get |
Buy X and Y, Get Z for Discount |
Buy a scarf and hat, get 50% off gloves |
|
Gift with Purchase |
Buy X, Get Gift with Purchase |
Buy any 2 BBQ items, get a free beach towel |
|
Gift with Purchase |
Spend X, Get Gift with Purchase |
Spend $200 in racquets, get a free can of tennis balls |
|
Transaction Level Offers |
||
|
Simple Discount |
Get Discount |
10% off your purchase today only |
|
Buy/Get |
Buy X, Get Discount |
Buy 3 reams of paper, get $5 your purchase |
|
Buy/Get |
Spend X, Get Discount |
Spend $100 in cleaning supplies, get 5% off your purchase |
There is a system option called Price Event Processing Days that is set to designate the number of days required between the current date and the effective date of a price event. This rule ensures that promotions are created and approved with enough advance timing that stores and other impacted areas can react accordingly.
However, for situations where promotional offers were missed for one or more items or locations, emergency price events can be created. A separate security privilege provides the ability to limit the users that can create these emergency events.
When an emergency offer is created and approved the information is passed to downstream systems the next time the extracts are run.