Contents
- Title and Copyright Information
- Preface
- 1 What’s New in This Release
- 2 Overview of Siebel Loyalty
- 3 Getting Started with Siebel Loyalty
- Getting Started with Siebel Loyalty
- About Getting Started with Siebel Loyalty
- About Implementing Siebel Open UI
- Configuring Siebel Loyalty
- Creating Point Types for Loyalty Programs
- Allowing Additional Fields to Control Loyalty Points Given
- About Changing the Fields Used in Loyalty Attributes
- Allowing Manual Processing of Queued Transactions
- Allowing Transactions to Be Processed Both Manually and Automatically
- Setting Up Points Loan Repayment Workflow
- Setting Up Member Merge
- Allowing Users to Change Values of Member Attributes
- Requiring Approval for Status Changes of Loyalty Transactions
- Setting Up Custom Transaction Types for Siebel Loyalty
- Rounding the Decimal Values of Points
- Configuring the Rounding of Decimal Values of Points
- Examples of How the Decimal Values for Points are Rounded
- Setting Parameters for the Siebel Loyalty Engine
- Setting Up Server Components for Siebel Loyalty
- Performance Optimization for Siebel Loyalty
- Defining Loyalty Products, Price Lists, and Catalogs
- Activating Workflows for Siebel Loyalty
- Activating Task Flows for Siebel Loyalty
- Creating Membership Schemes for Siebel Loyalty
- Defining Lists of Values for Siebel Loyalty
- Defining Loyalty Membership Card Types
- Defining Loyalty Member Groups
- Defining Loyalty Member Classes
- Defining Loyalty Member Phases
- Defining Loyalty Member Statuses
- Defining Loyalty Member Hobbies and Preferences
- Defining Loyalty Lounges
- Defining Loyalty Airport and City Codes
- Defining the Distance Between Two Airports
- Defining Loyalty Reason Codes
- Defining Loyalty Social Media Channels
- Adding Employees as Loyalty Users
- Creating the Loyalty Host Company as a Partner
- Process of Setting Up Partner Access to Siebel Loyalty
- Setting Up Customer Access to Siebel eLoyalty
- Viewing Processing Information for Siebel Loyalty Transactions
- About Siebel Loyalty and Social Media
- 4 Setting Up Siebel Loyalty Programs
- Setting Up Siebel Loyalty Programs
- About Siebel Loyalty Programs
- About Loyalty Program Points, Tiers, and Rewards
- About Admin Promotions and Tier Promotions
- About Promotion Calculation Rules for Loyalty Programs
- Process of Setting Up Loyalty Programs
- Creating Loyalty Programs
- Defining Program Level Attributes for Loyalty
- Defining Point Types and Subtypes for Loyalty Programs
- Creating Point Blocks for Loyalty Programs
- Setting Up Auto-Creation of Point Blocks
- Defining Tier Classes and Tiers
- Creating Tier Promotions
- Creating Vouchers for Loyalty Members
- Defining Vouchers as Tier Rewards
- Configuring Loyalty Vouchers
- Defining Loyalty Product Offerings
- Integrating Siebel Loyalty with Business Intelligence Publisher
- Defining Loan Setup
- Defining Point Transfer Setup
- Defining Point Purchase Setup
- Defining Point Gift Setup
- Setting Prices for Member Services
- Restricting the Redemption Period to Prevent Fraud
- Creating Base Loyalty Promotions
- Creating Admin Promotions
- Creating the Transfer Member Id Transaction Attribute
- Creating the Admin - Accruals Promotion
- Creating the Admin - Cancellation Promotion
- Creating the Admin - Gift Promotion
- Creating the Admin - Loan Promotion
- Creating the Admin - Point Transfer Promotion
- Creating the Admin - Redemptions Promotion
- Creating the Admin - Voucher Promotion
- Creating the Admin - Points Purchase Promotion
- Creating the Admin - Transfer Points Promotion
- Creating the Admin - Gift Points Promotion
- Creating the Admin - Availment Promotion
- Creating the Admin - Voucher Reissue Promotion
- Creating the Admin - Bonus Promotion
- Creating the Admin - Lounge Purchase Promotion
- Creating the Admin - Membership Renewal Promotion
- Creating the Admin - Member Enrollment Promotion
- Creating the Admin - Manual Credit Promotion
- Creating the Admin - Manual Debit Promotion
- Creating the Admin - Promotion Enrollment Promotion
- Creating the Admin - Points Reactivation Promotion
- Activating the Admin Promotions
- Modifying Loyalty Programs
- About Tier Promotions
- About Retroactive Tier Changes
- Example of Setting Up Retroactive Tier Changes
- Siebel Loyalty Batch Engine Parameters
- Troubleshooting Disappearing Loyalty Members
- Importing and Exporting Loyalty Programs and Promotions
- 5 Setting Up Siebel Loyalty Promotions
- Setting Up Siebel Loyalty Promotions
- Types of Loyalty Promotions
- About Creating Loyalty Promotions
- Process of Creating Loyalty Promotions
- Transient Variables
- About Hierarchical Rules for Loyalty Promotions
- Creating Eligibility Promotions
- Specifying the Tiers Applicable to Loyalty Promotions
- Creating Incentives to Enroll in Promotions
- About Rules Libraries for Loyalty Promotions
- Formulas in Siebel Loyalty
- About Simulating Loyalty Transactions
- About Adding Marketing Information to Loyalty Promotions
- Evaluating and Segmenting Members of Loyalty Programs
- Creating Goals and Assumptions for Loyalty Promotions
- Adding Expenses and Line Items to Loyalty Promotions
- Adding Purchase Requests to Loyalty Promotions
- Adding Market Development Fund Requests to Loyalty Promotions
- Associating Loyalty Members with Marketing Campaigns
- Integrating Promotions with External Target Lists
- Process of Approving Loyalty Promotions
- Activating, Modifying, and Deactivating Loyalty Promotions
- Allowing Existing Member Fields to Be Used in Loyalty Promotion Criteria
- Allowing Added Member Fields to Be Used in Loyalty Promotion Criteria
- Configuring Common Promotions
- Loyalty Promotion Examples
- Example of Creating a Simple Frequency Promotion
- Creating the Promotion Record for the Simple Frequency Promotion
- Specifying the Product for the Promotion
- Creating the Attribute to Track Number of Flights
- Creating an Attribute to Track Whether a Member Received This Bonus
- Creating a Rule That Updates the Number of Flights Attribute
- Creating a Rule That Gives the Member a Bonus
- Creating an Action That Resets an Attribute Value
- Activating the Promotion
- Example of Creating a Complex Frequency Promotion
- Creating the Promotion Record for the Complex Frequency Promotion
- Specifying the Product for the Promotion
- Creating the Attribute for the Promotion
- Creating a Rule That Updates the Attribute
- Creating Rules That Give the Members Bonuses
- Creating a Rule To Gives Members a 1000-Point Bonus
- Creating a Rule To Gives Members a 3000-Point Bonus
- Creating a Rule To Gives Members a 5000-Point Bonus
- Activating the Promotion
- Example of Creating an Action-Based Bonus
- Example of Creating a Roundtrip Promotion
- Example of Creating a Partner Promotion
- Example of Creating a Joint Promotion
- Example of Creating a Joint Accrual Promotion
- Example of Creating an Order-Level Accrual Promotion
- Example of Creating an Accrual Package Promotion
- Example of Creating a Reward-Referrals Promotion
- Example of Creating a Social Rewards Promotion
- Example of Creating a Simple Frequency Promotion
- Troubleshooting Action-Based Bonuses
- Promotions Based on Day or Time of Purchase
- Theme-Based Promotions
- 6 Working with Siebel Loyalty Program Members
- Working with Siebel Loyalty Program Members
- About Working with Siebel Loyalty Program Members
- Integrating Loyalty with Cybersource and Taxware
- About Using Loyalty Member Services
- Enrolling Members in Loyalty Programs
- Enrolling Members in Loyalty Promotions
- Reissuing Redemption Vouchers
- Cancelling Redemption Vouchers
- Renewing Loyalty Memberships
- Cancelling Loyalty Memberships
- Purchasing Lounge Services
- Purchasing Loyalty Points
- Transferring Points Between Loyalty Members
- Giving Gift Points from One Loyalty Member to Another Member of the Same Program
- Entering Accrual Disputes
- Reactivating Loyalty Points
- About Working with Loyalty Members Using the Siebel Application Interface
- Entering Loyalty Members’ Transactions
- Viewing Transaction Details
- Using Transactions with Consolidated Accrual Items
- Viewing Loyalty Member Details
- Working with Parent-Child Member Relationships
- Entering Loyalty Member Referrals
- Entering Loyalty Members’ Profiles and Preferences
- Viewing Loyalty Members’ Promotions
- Entering Loyalty Members’ Orders
- Approving Loyalty Members’ Transactions
- Cancelling Loyalty Members’ Transactions
- Restricting Transactions Based on Membership Status
- Entering and Modifying Loyalty Members’ Service Requests
- Managing Loyalty Members’ Vouchers
- Changing Loyalty Members’ Tier Status Manually
- Creating a Loyalty Membership Card Manually
- Lending Points to Loyalty Members
- Restricting Loyalty Point Transfers
- Restricting Loyalty Point Purchases
- Merging Loyalty Program Members
- Generating, Viewing, and Printing Loyalty Members’ Statements
- Bulk Loyalty Membership Administration
- About Bulk Loyalty Membership Administration
- Administering Bulk Promotion Enrollment
- Administering Bulk Tier Changes
- Administering Bulk Point Updates
- Administering Bulk Status of Membership Changes
- Administering Bulk Actions Using Analytics Segments
- Viewing Bulk Action History
- Administering Bulk Accruals
- About Importing Loyalty Members and Transactions Using Siebel EIM
- Administering Batch Enrollment
- 7 Setting Up Siebel Loyalty Redemptions
- Setting Up Siebel Loyalty Redemptions
- About Siebel Loyalty Redemptions
- About Redemption Pricing
- Process of Setting Up Airline Flight Redemptions
- About Nonflight Redemptions
- Process of Setting Up Nonflight Redemptions
- Sequence for Redeeming a Tangible Product Through a Web Store
- About Electronic Vouchers
- Sequence for Redeeming Electronic Vouchers
- Example of Setting Up Redemption Pricing Using Base Redemption Promotions
- Example of Creating Promotions to Assign Values to Vouchers
- Partner Pricing for Loyalty Redemptions
- Redemption Packages
- Redemption Loans
- Points-To-Pay Conversion
- Bidding for a Redemption Product
- Batch Redemption Process
- Addressing Concurrent Redemption Transactions
- Methods to Calculate Loyalty Redemption Price
- 8 Using Siebel Loyalty with Partners
- Using Siebel Loyalty with Partners
- About Partner Use of Siebel Loyalty
- Overview of Partner Use of Siebel Loyalty
- Scenario for Partner Use of Siebel Loyalty
- Entering the Loyalty Partner Program Profile
- Creating Joint Promotions with Partners
- Mapping Zones and Cities to Airports
- About Selling Loyalty Points to Partners
- About Using Redemption Vouchers
- Sending Transactions to Partners for Review
- Sending Accrual Disputes to Partners for Review
- Managing Loyalty Partners’ Rejected Transactions
- Exposing Additional Views to Partners
- Managing Partner Fees and Point Balances
- Generating Partner Statements
- Setting Up Loyalty Terms for Precalculated Accruals
- 9 Member Self-Service with Siebel eLoyalty
- Member Self-Service with Siebel eLoyalty
- About Siebel eLoyalty
- Overview of How Members Use Siebel eLoyalty
- Scenario for a Member Using Siebel eLoyalty
- The Member Enrolls and Enters Profile Information
- The Member Views Account Information
- The Member Signs Up for a Promotion
- The Member Buys Products
- The Member Checks Promotion Attribute Status
- The Member Redeems Points for Rewards
- The Member Transfers Points to Another Member
- The Member Refers a New Member
- Troubleshooting the Display of the Catalog and Products to Loyalty Members
- 10 Siebel Loyalty Workflow, Task Flow, and Methods Reference
- Siebel Loyalty Workflow, Task Flow, and Methods Reference
- Siebel Loyalty Workflows
- LOY ABB New Member Process Workflow
- LOY ABB Web Update Process Workflow
- LOY ABB Web Update Shell Process Workflow
- LOY Action Based Bonus Referral SubProcess Workflow
- LOY Action Based Bonus Subprocess Workflow
- LOY Activate Promotion Process Workflow
- LOY Approval Process Workflow
- LOY Batch Redemption Process Workflow
- LOY Bulk Action Process Workflow
- LOY Bulk Import Accrual Process Workflow
- LOY Bulk Member Admin Process Workflow
- LOY Bulk Simulation Process Workflow
- LOY Cancel Transaction Process Workflow
- LOY Cannot Copy Promotion Process Workflow
- LOY Change Member Tier Workflow
- LOY Deactivate Promotion Process Workflow
- LOY EAI Export Program Workflow
- LOY EAI Export Promotions Workflow
- LOY EAI Export Transactions Workflow
- LOY EAI Import Program Workflow
- LOY EAI Import Promotion Workflow
- LOY eMember - Checkout Process Workflow
- LOY Engine - Process Batch Workflow
- LOY Engine - Process Expired Accruals Workflow
- LOY Engine - Process Object Workflow
- LOY Engine - Process Promotion Bucket Workflow
- LOY Engine - Process Tier Workflow
- LOY Engine - Process Transaction Workflow
- LOY Engine - Simulate Object Workflow
- LOY Engine - Start Engine Workflow
- LOY Engine - Update Cache Workflow
- LOY Engine - Update Program Cache Workflow
- LOY Get Txn Enhanced Log New Workflow
- LOY Loan Repayment Workflow
- LOY Member Enrollment Process Workflow
- LOY Modify Promotion Process Workflow
- LOY Optin Promotion Process Workflow
- LOY Optin Promotion Sub Process Workflow
- LOY Point Transfer Process Workflow
- LOY PreAlloted Membership Generation Workflow
- LOY Return Points to Parent Point Block Workflow
- LOY Update Parent Point Block Reserved Points Workflow
- LOY Update Program Process Workflow
- LOY User Registration Member Process Workflow
- Siebel Loyalty Task Flows
- LOY Processing Engine Business Service
- LOY Interactive Processing Engine Business Service
- 11 Siebel Loyalty Engine Reference
- 12 German GAAP Statutory Compliance for Siebel Loyalty