Creating Email Welcome Treatments

If you do not require your customers to use a double opt-in confirmation to accept the offer, then after the customer has clicked on the Subscribe to List response form, you typically follow up with an Email-Welcome treatment. Siebel Marketing sends out an Email-Welcome message to only those contacts who have clicked the Subscribe to List response form. If your list includes contacts for whom there is no record of the Confirm Subscribe to List event, then Siebel Marketing skips over them and does not send the Email-Welcome treatment.

The following procedure shows how to create a welcome message.

To create a welcome message

1. Navigate to the Offers screen, then the Email Treatments view.

2. Create a new email treatment.

3. Set the Channel field to Email-Welcome.

4. Associate the Parent Offer with the treatment.

5. (Optional) Associate a subscription list with the treatment.

6. In the edit email view, associate a treatment template with the treatment.

7. Save the treatment.

8. Navigate to the Campaigns view.

9. Associate the treatment with the appropriate email confirmation campaign.