Creating Email Confirmation Treatments

Email confirmation treatments are used to respond to customers who have clicked on a Confirm Subscribe to List response form or a Confirm Unsubscribe to List response form in a previous message. These treatments are sometimes called double opt in or double opt out treatments because from the recipients’ point of view they must take two actions to opt in or out. The first act is to click on a response form in an initial email, the second is to respond to the confirmation email. If you do not require your customers to go through two steps to opt in, then you can send an Email-Welcome treatment instead of an Email-Confirm In treatment. For more information, see Creating Email Welcome Treatments.

Siebel Marketing sends out an Email-Confirm In or an Email-Confirm Out message to only those contacts who have clicked those response forms. If your list includes contacts for whom there is no record of the Confirm Subscribe to List or Confirm Unsubscribe to List events, then Siebel Marketing skips over them and does not send a confirmation treatment.

The following procedure shows how to create an email confirmation treatment.

To create an email confirmation treatment

1. Navigate to the Offers screen, then the Email Treatments view.

2. Create a new email treatment.

3. Set the Channel field to either Email-Confirm In or Email-Confirm Out.

4. Associate the Parent Offer with the treatment.

5. Associate a subscription list with the treatment.

6. In the edit email view, associate a treatment template with the treatment.

7. In the edit email view, include a response form for Subscribe to List within the body of the message.

8. Save the treatment.

9. Navigate to the Campaigns view.

10. Associate the treatment with the appropriate email confirmation campaign.