Creating an Email Treatment

The following procedure shows how to create an email treatment.

To create an email treatment

1. Navigate to the Offers screen.

2. Click Email Treatments.

3. In the Email Treatments list, create a new record.

4. Complete the fields, using the field descriptions in Adding Treatments to Offers as a guide.

Email treatments have their own specific channel types available. Creating an Email Treatment describes these email-specific channels. You must always create a treatment using the Email channel. Use the other channels when implementing a double-opt in or subscription confirmation process. When you create treatments using these other channels, they must be associated with the same campaign as the original Email channel treatment.

Channel Types for Email Treatments

Email Channel	Description
Email	The Email channel is for standard email treatments that do not use a subscription list.
Email-Confirm In	The Email-Confirm In channel produces a confirmation opt-in treatment that is delivered to users. The confirm-in treatment is triggered by a user responding to the Confirm Subscribe to List response form. When this response form is clicked, this confirmation is delivered to the user with an additional link asking to confirm opt-in status to the email program. For more information, see Creating Email Confirmation Treatments.
Email-Confirm Out	The Email-Confirm Out channel produces a confirmation opt-out treatment that is delivered to users. The confirm-out treatment is triggered by a user responding to the Confirm Unsubscribe List response form. When this response form is clicked, this confirmation is delivered to the user with an additional link asking to confirm opt-out status to the email program. For more information, see Creating Email Confirmation Treatments.
Email-Welcome	The Email-Welcome channel produces a standard welcome message to the email program. This message is triggered by a user recording a subscription record in the database. This message is triggered by a user responding to the Subscribe to List response form. This message does not ask for confirmation, thus it is not a replacement for the Email-Confirm In channel. Use the Welcome channel when you do not want to have a double opt-in method as is used by the Email-Confirm In channel. For more information, see Creating Email Welcome Treatments.