Extreme Scale Loyalty and Partner Portal Running on the Oracle Cloud with Containers, Kubernetes architecture

Summary

American Airlines run their Loyalty and Partner Portal applications on the latest versions of Siebel CRM. They have achieved tremendous scale with the system supporting over 100m members, 15+ TB data and upto ~300m transactions per day.

Highlights

American Airlines (AA) are a major airline in the United States headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. They are the largest airline in the world when measured by scheduled passengers carried and revenue passenger mile. AA run one of the worlds biggest Loyalty programs with over 100m members. Siebel Loyalty powers the AAdvantage program on a self-healing cloud architecture, one of the worlds largest Siebel CRM implementations operating with Kubernetes orchestration.

AA are using a mix of Oracle RAC and Exadata Cloud Service on OCI. In terms of results, not only did this provide an estimated gain of 30% cost reduction per month, but with the latest Exadata hardware for improved performance, it also uses less CPU than the previous on-premises hardware, thus providing a greener footprint overall.

One of our most innovative customers, AA have shared details throughout their Siebel CRM and Cloud journey on many occasions at key events such as Oracle CloudWorld and in Siebel CRM CAB webinars.

Key Highlights and ROI:

30% reduction in monthly costs after moving to optimized OCI.
60% reduction in the number of compute instances.
50% faster delivery and improved security patch deployments

Read more about AA's journey with Siebel and Oracle technology.

AA are a recognised Solution Innovator, not an Oracle Customer Reference.