Consumer Goods

Siebel Consumer Goods is a multichannel application designed for the consumer goods industry. Manufacturers can manage relationships across the entire demand chain. Marketing, sales, and customer service applications are fully integrated and are designed to manage the various B2B and B2C interactions.

Employee Applications

Siebel Consumer Goods provides customer, partner, and employee relationship management solutions for companies in the following industry segments:

  • Food, beverage, and tobacco
  • Over-the-counter (OTC) drugs and health-and-beauty aids (HBA)
  • Household goods
  • Consumer media
  • Appliances and electronics

Trade Management

Manage the entire trade promotion process—from annual planning to account execution and settlement—with actionable insights supporting every step.

This comprehensive trade management solution optimizes account and category management and enhances productivity and collaboration between internal and external functions.

Key Functionality

  • Account management
  • Agreement management
  • Customer & Partner Portals
  • Credit management
  • Customer retention analysis
  • Equipment and infrastructure tracking
  • Order configuration and management
  • Pricing management
  • Service request management
  • Fraud management

Retail Execution

Optimize your in-store efforts to stimulate and meet consumer demand. Whether tackling merchandising and up-selling or the more complex direct store delivery process, you can ensure that your customers will always find the right product in the right place at the right price.

Sales Volume Planning

Forecast projected sales for an upcoming period. Capture and update salesperson-influenced data pertaining to the quantity or value of product that your customers will purchase during a period of time.

Uses of Sales Volume Planning includes the following tasks: Top-down volume planning of target sales, Bottom-up total sales forecast planning, Baseline volume estimating.

Intelligent Field Service

Find out more about adding intelligent, AI-driven Field Service capablities, alongside Siebel CRM for a sophisticated Consumer Goods solution.