Equinix, a leading digital infrastructure company, runs Sales, Service and Operations on Siebel CRM in the cloud.

Summary

Siebel CRM is the platform to process critical sales, service, and on-site security access to data centers for thousands of employees.

Highlights

Equinix, the world’s digital infrastructure company, with over 230 data centers in 65 markets, has grown rapidly in recent years. More than 10,000 enterprise customers trust Equinix to power their innovation and commerce with private, physical colocation and virtual interconnect services across multiple, public cloud vendors.

Equinix uses Siebel as a CRM platform to process critical sales, service, and on-site security access to data centers for thousands of employees. The Oracle Database supporting Siebel was running on servers, storage, and networking products from multiple vendors. Due to Equinix’s scale and rapid growth, it was experiencing inconsistent performance and availability with the legacy solution. The company wanted to improve performance, reduce administration, and maintain full control of its infrastructure while also increasing business agility by being able to quickly deploy new applications in the cloud to address new business opportunities.

“Our investment in Oracle Exadata has exceeded our expectations. Not only did we address our biggest challenge of increasing performance for the Siebel CRM platform by an average of 40 percent and 4X to 5X on large queries, we also reaped the benefits of consolidating all of our databases onto Exadata, reduced our 287 databases by half, lowered administration, improved uptime, and saved 50 percent of our legacy costs.”

Greg Ogle, Vice President, Global IT Infrastructure, Equinix

The California-based company, which specializes in internet connection and data centers, improved performance for the Siebel CRM platform by at least 40% and large batch queries by 4X to 5X using Oracle Exadata Database Machine X8M, without changing a single line of code. Exadata X8M takes advantage of persistent memory and RDMA over Converged Ethernet, which lowers I/O latency, a crucial factor in increasing transactional performance for Equinix.

Equinix adopts a Hybrid topology for CRM data that works with both Private and Public Cloud. Running Siebel 22.5, running VMware Cloud on Exadata in a hybrid architecture. 17 TB data in production.

Embracing this new technology brings forth a myriad of benefits, including:

Reduced costs, increased scalability and agility, identical performance without compromising data security.
Hybrid architecture for Siebel CRM On-Premise in Private Cloud and Oracle Public Cloud.
Sensitive data remains On-Premise, Cloud platform provides cost effective Dev/Test flexibility.
Currently running Siebel CRM 20.1 (May ’20).