Mission critical application to manage trade promotions and the supply chain for leading consumer goods organization.

Reckitt, formerly known as Reckitt Benckiser, is a British multinational consumer goods company headquartered in the UK. It is a producer of health, hygiene and nutrition products.

They kindly shared details of their Siebel CRM deployment in a Virtual CAB webinar. Their products are sold in over 190 countries, with an estimated 25 millions products sold on a daily basis. To support this is 'Accellerate', a sophisticated planning tool based on Siebel CRM and OBIEE, used extensively by the sales, marketing, finance and supply functions. Its primary function is to enable the sales team to inform the business on forecast sales and costs.

The system is mission-critical at Reckitt, integrating with both JD Edwards and SAP. The intelligent system provides forward-looking P&L, P&L reporting updates in 10 minutes, automated promotional approval (paperless). There is also an intuitive OpenUI interface with dashboards and intuitive features to improve productivity when working with plans and promotions.

Key benefits and ROI:

• Accrual engine gives more accurate TI%NR and GM%NR within each month.
• Same numbers used for ROI, accruals and demand planning forecast.
• Generates a forward-looking P&L – the only way to accurately forecast TI, NR and GM.
• Industry-leading TS management tool – ROI, promo P&L and approval processes.
• Enables bottom-up customer annual planning.

• Reckitt are a recognised Solution Innovator, not an Oracle Customer Reference.