Revolutionizing Customer Experience in Travel with the Siebel Loyalty Platform

SJ is a state-owned passenger train operator in Sweden, with 1500+ departures from over 400+ stations daily. SJ was created in 2001, out of the public transport division of Statens Järnvägar, when the former government agency was divided into six separate state-owned limited companies. In 2018, SJ carried 31.8 million passengers.

SJ is a private limited company owned by the Swedish government and tasked with operating profitable public railway transport. As the market-leading train operating company, SJ connects Sweden, Norway and is the gateway to Scandinavia's capitals. Every day our passengers and co-workers meet on one of SJ's 1500 departures from over 400 stations.

Siebel Loyalty manages 1.6m+ loyalty members and provides SJ instant access to customer data - critical for creating personalized cross channel communications. The platform also seamlessly manages their multi-partner and multi-booking ecosystem.

• SJ Trains are a recognised Solution Innovator, not an Oracle Customer Reference.