Planning and Designing Marketing Campaigns

This chapter describes how to plan and design marketing campaigns that meet your business needs. It includes the following topics:

• About Siebel Campaigns

• About Creating and Using Activity Plans

• Process of Planning and Designing Marketing Campaigns

• Roadmap for Setting Up Campaigns

• Process of Setting Up Teams and Groups

• Process of Setting Up Campaign Execution Options

• Process of Setting Up Campaign Quotas

• Process of Setting Up Campaign Assignment Skills

• Using Siebel Marketing with Siebel Events Management

• Testing Campaigns

• About Using Response Management

• Reviewing and Adding Campaign Elements in Campaign Explorer

• Process of Loading Customers in Campaigns

• Using Waves with Campaigns

• About Previewing and Generating Lists

• Integrating Contact Planning Rules in Marketing Campaigns