High Tech Marketing Development Fund

This ERD (see the following figure) illustrates how Siebel Business Applications support the funding of trade promotions in the high technology industry. Marketing Development Fund (MDF) is a pool of money made available to partners for the organization of marketing activities (campaigns, events, and so on). An MDF can be a partner-specific fund or general fund. MDFs (Programs) provide the brand owner with the ability to make marketing funds available to partners in a programmatic way. Partner Specific funds are child funds of Programs. Within each Partner Specific fund, the partner accrues funds under the given program. The partner creates a partner event activity (pre-approval) with several associated event items. Event Items add granularity to the partner event activity. Partners create claims to redeem the money in their partner-specific funds for marketing activities that were pre-approved by the brand owner.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Account, Partner, Other Account	S_ORG_EXT
Claim Item	S_SRC_PAYITM
Claim, Payment, Other Payment	S_SRC_PAYMENT
Event Item	S_SRC_COST
Fund Allocation	S_MDF_ALLOC
General Fund	S_MDF
Internal Product or Service	S_PROD_INT
Market Segment	S_MKT_SEG
Marketing Development Fund	S_MDF
Marketing Event or Activity	S_SRC
MDF Snapshot	S_MDF_PERIOD
MDF Transaction	S_MDF_TXN
Partner Event Activity	S_SRC
Partner Program	S_PRTNR_PROG
Partner Program Application	S_PRTNRPRG_APPL
Partner Specific Fund	S_MDF
Position	S_POSTN