In-Memory Next Best Action

This ERD (see the following figure) illustrates how organizations can provide contextual recommendations to their customers on all channels using Siebel In-Memory Next Best Action. Siebel In-Memory Next Best Action provides an open, flexible, and configurable integration framework between Siebel Contact Center and Oracle Real-Time Decisions. A closed-loop Response Action Framework provides feedback on the customer interaction in real time, and it tailors product recommendations to the actions that the customer takes.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Request	S_RTD_REQUEST
Request Parameter	S_RTD_REQ_ATTR
Request Recommendation Response	S_REQ_RECO_RESP
Message Response Action	S_PROD_MSG_RESP, S_MSG_RESP_ACTN
Message Response Action Parameter	S_RESPACTN_PARM