Associating Offers and Segments with Campaigns

Before you implement a marketing program, you can associate one or more offer treatments with the campaign, depending on your marketing strategy. The Offers list provides information about each offer, including the name and description, the offer type, and the source code assigned to this particular offer, and any associated product and price list.

When you load a campaign, Siebel Marketing creates a wave record, and copies the associated treatments to the wave history. Any views showing the treatments for each campaign have built-in visibility to prevent invalid treatments from appearing to end users. A valid treatment is a treatment with a current date that falls between its defined activation and expiration dates. If activation and expiration dates are not defined for the treatment, then the treatment is valid by default. When you load and launch a campaign, Siebel Marketing copies the campaign treatments to the wave history.

Note: If you plan to change treatments during the campaign (after launching one or more waves), then do not disassociate the previous treatment. Instead mark the previous treatment as expired (using the expiration date), and associate the new active treatment. This method continues to capture and report on responses from the previous version of the treatment.

This task is a step in Roadmap for Setting Up Campaigns.