Roadmap for Setting Up Campaigns

You use campaigns in Siebel Marketing and Siebel Campaigns. Prior to launching a campaign, you have to perform some or all of the following tasks:

• Create marketing segments and trees.

For information on this task, see Oracle Marketing Segmentation Guide.

• Process of Creating and Modifying Offers

• Creating Campaigns

• Associating Offers and Segments with Campaigns

• Allocating Segments, Segment Trees, and Lists to Offer Treatments

• Associating Related Events with Campaigns

• Using SmartScripts with Campaigns

• Process of Setting Up Teams and Groups

• Process of Setting Up Campaign Execution Options

• Process of Setting Up Campaign Quotas

• Process of Setting Up Campaign Assignment Skills

• Associating Lists of Prospects or Contacts with Campaigns

• Adding Contacts and Prospects to Campaigns Individually

• Using Waves with Campaigns

• Previewing Lists

• Manually Generating Campaign Lists