1. Marketing User Guide
  2. Preparing to Generate the Lead Quality Analysis by Campaign Chart

Preparing to Generate the Lead Quality Analysis by Campaign Chart

The following procedure shows how to prepare to generate the Lead Quality Analysis by Campaign chart.

To prepare to generate the Lead Quality Analysis by Campaign chart

  1. In the Campaigns list, click the campaign name, click the Responses view tab, and verify that the Response Type field is set to Opportunity.

  2. In the Opportunities screen, for each opportunity created for a campaign, make sure values are entered in the Lead Quality, Revenue, and Source fields.

    You can use the My Opportunities or All Opportunities views to display the opportunities you want to check.

The Lead Quality by Response chart displays the opportunities that have been created for a campaign when the campaign’s Response Type is set to Response. The chart displays opportunities by number of opportunities, by total opportunity revenue, or by average opportunity broken out by lead quality.