1. Marketing User Guide
  2. Promoting an Event Using a Campaign

Promoting an Event Using a Campaign

This task assumes that you have already created an Event and Offer. In most cases, you would invite contacts or prospects by using an email offer. Siebel Marketing also supports other types of offers, such as Direct Mail, Fax, or SMS. However, the automatic embedding of the Siebel Events Web site URL only works with an email offer.

The following procedure shows how to promote an event using a campaign.

To promote an event using a campaign

  1. Create a campaign and add a Related Event.

    For more information, see Creating Campaigns and Associating Related Events with Campaigns.

  2. Launch the campaign.

    For more information, see Launching Programs and Campaigns.

  3. To display the invited contacts or prospects after the campaign launch, navigate to the Events screen, Participants, then the Attendees view tab.