Promoting an Event Using a Program

This task assumes that you have already created the events, campaigns and offers and that these entities are associated (such as associating an offer to a campaign and an event to a campaign). In most cases, users invite contacts or prospects using an email offer. Siebel Marketing also supports other types of offers, such as Direct Mail, Fax, or SMS. However, the automatic embedding of the Siebel Events Web site URL only works with an email offer.

The following procedure shows how to promote an event using a program.

To promote an event using a program

1. Create a program.

   For more information, see Creating Programs.

2. Navigate to the Programs screen, and click the program name.

3. In the Program Flow workspace, select the campaign used to promote the event.

4. In the Objects palette, click to select the event icon and move it to the program flow workspace.

5. Select the event from the Pick Event dialog box.

6. Launch or schedule the program as you normally would.

   For more information, see Executing Programs.

7. After each campaign launch, display the invited contacts or prospects by navigating to the Events screen, Participants, then the Attendees view tab.