Marketing Collaboration

Collaborative marketing (see the following figure) assists marketers in maintaining the balance between the need for consistent customer management among partners and effective brand building with local expertise. It includes two features. Marketing program collaboration allows companies to develop marketing programs in a more collaborative environment, resulting in reduced costs. It encourages collaboration on programs through the sharing of information with key action groups (internal and external). Partner marketing enhancements provides the ability to associate and track partner participation in marketing programs and campaigns to measure and report on opportunities, orders, and ROI. It also closes the loop by providing the ability to track partner sources for responses/opportunities orders.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Internal Partner/Organization	S_ORG_EXT, S_PARTY
Marketing Event or Activity	S_SRC
Opportunity	S_OPTY
Order	S_ORDER
Organization Unit, Other Organization Unit	S_ORG_EXT, S_PARTY
Partner Organization	S_BU, S_PARTY
Party, Other Party	S_PARTY
Quote	S_DOC_QUOTE
Response	S_COMMUNICATION