Personalized Content Delivery

The Personalized Content Delivery feature allows pharmaceutical sales representatives to deliver a sales communication to general practitioners and medical specialists using multimedia visualizations. This ERD (see the following figure) illustrates how a Message Plan is associated with Messages, Products Presentation Details and Party Entities such as Account, Contact, Position and Business Unit.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
ACCOUNT	S_PARTY, S_ORG_EXT
ACTIVITY	S_EVT_ACT, S_EVT_ACT_LSX
ASSESSMENT TEMPLATE	S_TMPL_PLANITEM
BUSINESS Unit	S_PARTY, S_BU
CONTACT	S_PARTY, S_CONTACT
DECISION ISSUES	S_ISS
MESSAGE	S_LIT, S_LIT_LSX
MESSAGE PRODUCT APPLICATION	S_LIT_PROD_APPL
MESSAGING Plan	S_MSG_PLAN
MESSAGING Plan Item	S_MSGPLAN_ITM
OBJECTIVE	S_SRC
Offer	S_DMND_CRTN_PRG
Period	S_PERIOD
Position	S_PARTY, S_POSTN
PRESENTATION DETAILS	S_PCD_DETAIL
PRODUCT	S_PROD_INT