Contacting Customers Whose Leases Are Ending

When a customer’s lease on a car is about to end, Siebel Automotive automatically generates communications to the customer about the end-of-term process. If the customer does not respond favorably to these communications, a call center agent from the automobile company’s end-of-term department contacts the customer to try to convince the customer to buy a new car, buy the leased car, or extend the lease, possibly by offering promotions or other incentives.

Remarketing is necessary if the customer wants to end the lease, rather than buying the leased car or extending the lease. When the lease expires, the remarketing department will take possession of the leased car and resell it.