Working with Messaging Plans
Messaging plans combine a number of messages in a specific sequence. For example, a presentation that comprises of a number of slides are displayed in a specific sequence. Messaging plans are created by brand managers, product managers, and sales operation managers. You can associate messaging plans with objectives for a sales representative. You can also associate messaging plans with marketing communications (Contact Call Offers) directed at a contact.
A high level process of messaging plans is as follows:
Create, update and revise messaging plans
Preview messaging plan
Release messaging plan
Provide sales representatives access to messaging plans
Associate messaging plans to Objectives and Marketing Communications Offers
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