About Siebel Pharma
Siebel Pharma is a suite of business applications specifically designed for the pharmaceutical industry. Siebel Life Sciences provides the industry's only integrated solution that allows information captured through multiple channels to be shared between sales and marketing, clinical affairs, customer services and other parts of an organization.
Siebel Pharma supported functionality:
Flexible contact management, supporting a wide range of contact types, both prescribers and nonprescribers, including physicians, pharmacists, nurses, office staff, and business administrators
Account management, supporting a wide range of account types, such as hospitals, pharmacies, health maintenance organizations (HMOs), clinics, wholesalers, and group purchasing organizations (GPOs)
Advanced, specific querying and list generation, allowing product promotion to targeted accounts and health care professionals
Activity management, tightly integrated with the Siebel Calendar, promoting streamlined call planning and call reporting
Medical education event planning, aiding efficient planning and preparation for many types of medical education events by tracking speakers, invitees, meeting-related activities, and expenses
Smart Calls, which are call report templates supporting true one-button call reporting
Comprehensive analysis charts, presenting sales and prescription (Rx) trends by postal code, brick (retail sales analysis territory), territory, plan, and prescriber
Dedicated formulary-opportunity management, allowing focused product promotion and opportunity tracking
Sales effectiveness tools and methodologies, including Target Account Sales (TAS) and Enterprise Selling Process (ESP), to shorten the sales cycles and increase account revenue and production
Contract and pricing management, including contract creation, approval, execution, renewal, and contract-based pricing
Enterprise-wide product information for employees, allowing consistent, accurate, and up-to-date information sharing across sales teams and sales forces
Simplified sampling workflow for users and administrators, supporting shipments in or out, orders, inventory counts, adjustments, and reconciliation, as well as tracking by lot numbers
Support for a full customer service center that handles medical inquiries, adverse events, and other related issues
Handling of a large number of inbound telephone calls, faxes, email, and Internet correspondence for customer service, sales, and medical support
Support for outbound calling for telesales, telemarketing, and meeting planning