About the results of an A/B test
After you activate an A/B testing campaign, you can keep an eye on the results. Oracle Eloqua continues to track all activity for the testing campaign for 12 months after the campaign started.
Real-time summary of the campaign
While the A/B testing campaign is running and before a winner has been chosen, you can view the results of the test in real-time. You can view how many emails we sent or excluded, a count of contacts included in the testing, and real-time email performance metrics.
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Total emails sent or excluded
Total contacts included in the test
Email performance metrics
Link to view contacts included or excluded from the send- To view the most recent information, click Refresh at the top of the window.
- To see which contacts were included or excluded from the test, click the View Participants links.
- To view the performance metrics for the emails, select a metric from the View drop-down list.
Viewing the contacts included or excluded from the campaign
To view the details of the contacts sent an email in the A/B testing campaign (or those that excluded from the original segment), use the View Participant links. This provides visibility into which contacts received the emails, and which failed to receive them, either due to unsubscribes, bouncebacks, or other deliverability issues.
Winning metrics and campaign performance
After a winner has been chosen, you can view the performance of the winning email. Find out more about reporting metrics
Important: The metrics from the losing email can be viewed by expanding the Details section.
