Example of using elements in campaigns

Using the campaign canvas, you can rapidly assemble marketing campaigns, either simple or complex, using elements such as segments, emails, landing pages, decision rules, and actions (wait or send to program). To create a campaign, you must follow these simple steps:

  1. Specify a start and end date for the campaign, this is the period during which the campaign will be active.
  2. Drag all of the elements onto the campaign canvas.
  3. Double-click each element and select the specific instance of the element.
  4. Connect the elements together and save.

    Note: A campaign is not active until you click the Activate button in the upper-right corner.

The following are some examples of the types of marketing campaigns you can build using the campaign canvas.

The simplest campaign is one where you send an email to a segment of contacts. For this, you only need a segment element with an email element.

An image of a sample simple campaign.

You can also distribute an email that provides a click-through link to a landing page. Make sure that the link in the email goes to the landing page you specify.

Note: If the email contains a link to a landing page, the campaign canvas will automatically create a connection between them.

An image of a sample campaign with a red arrow pointing at the Landing Page element.

You might want to use a decision rule to test whether the recipient clicks-through on a specific link in the email, then execute other rules or actions based on whether they did. In the example shown, recipients are sent another email if they click through on the link, but if not, they're sent to a lead nurturing program (the name of the specific step in the program is shown in the send to program element).

An image of a sample campaign using a decision rule.

Note: The number of clicks, when the clickthrough occurred, and the duration of the evaluation window going forward are included in the Clicked Email? element.

An image of the Clicked Email? element with a red arrow pointing at the number of click-throughs.

A small stopwatch An image of a small stopwatch, which is added to an element after configuration. icon is added to the element after you configure it.

Another example is to send an email, then to wait a set time and then send another email. This can be useful if you are starting with a distribution list of committed recipients and don't need an "opt in" to send the second email.

An image of a sample campaign using the Wait element.

Learn more

Campaigns