Example of using elements in campaigns
Using the campaign canvas, you can rapidly assemble marketing campaigns, either simple or complex, using elements such as segments, emails, landing pages, decision rules, and actions (wait or send to program). To create a campaign, you must follow these simple steps:
- Specify a start and end date for the campaign, this is the period during which the campaign will be active.
- Drag all of the elements onto the campaign canvas.
- Double-click each element and select the specific instance of the element.
- Connect the elements together and save.
Note: A campaign is not active until you click the Activate button in the upper-right corner.
The following are some examples of the types of marketing campaigns you can build using the campaign canvas.
You might want to use a decision rule to test whether the recipient clicks-through on a specific link in the email, then execute other rules or actions based on whether they did. In the example shown, recipients are sent another email if they click through on the link, but if not, they're sent to a lead nurturing program (the name of the specific step in the program is shown in the send to program element).
A small stopwatch icon is added to the element after you configure it.