Set Search Engine Properties

You can provide keywords and text to help search engines identify the content of the site.

You can define search engine optimization (SEO) settings at the site level and at the page level. The site-level settings augment or override similar settings for individual pages as described in the table below.

Option	Site Level	Page Level
Description or Page Description	Provides general information about the site that isn’t included in the site itself. The site description is included on each page in the site This description is also used as the page-level description for the home page only if there’s no value set using Page Settings for the home page.	Provides general information about the page that isn’t included in the page itself. The page description is in addition to the site description included with every page in the site.
Keywords	Identifies terms or concepts that apply to all pages on the site. These values are added (appended) to the keywords specified for individual pages.	Identifies terms or concepts that apply to the individual page. Page keywords may be useful to identify terms or concepts that don’t appear in the text of the page or that appear in images.
Header or Page Header	Add scripting or tags for analytics or tracking to your site. The site header content is included on each page in the site.	Add scripting or tags for analytics or tracking to your site. The page header content is in addition to the site header content included on each page.
Footer or Page Footer	Add scripting or tags for analytics or tracking to your site. The site footer content is included on each page in the site.	Add scripting or tags for analytics or tracking to your site. The page footer content is in addition to the site footer content included on each page.

If you select the following search exclusion options at the site level, the setting applies to all pages and overrides the setting on the individual pages. If you don’t select the option at the site level, then only those pages that individually specify the option use the option.

Option	Site Level	Page Level
Hide from search engines	If selected, add the NOINDEX meta tag to every page so that search engines won’t index the content of any page on the site. In this case, the site and all its pages won’t shown up in the web search results.	If selected, add the NOINDEX meta tag to the current page so that search engines won’t index the content of the page. In this case, the individual page won’t shown up in the web search results.
Hide page links from search engines	If selected, add the NOFOLLOW meta tag to every page so that search engines won’t follow links (and then index the destination) on any page on the site.	If selected, add the NOFOLLOW meta tag to the current page so that search engines won’t follow links (and then index the destination) on the page.
Hide page descriptions from search engines	If selected, add the NOSNIPPET meta tag to every page so that search engines won’t include the description (specified above) after the page in the search results.	If selected, add the NOSNIPPET meta tag to the current page so that search engines won’t include the page description (specified above) after the page in the search results.

To change search engine optimization (SEO) settings:

Open a site for editing.
Click in the sidebar and then click SEO.
Provide an optional description for the site. The site description is included on each page in the site.
This description is also used as the page-level description for the home page only if there’s no value set using Page Settings for the home page.
Optionally, specify keywords separated by commas to help search engines identify the content of the site.
Site keywords identify terms or concepts that apply to all pages on the site. These values are added (appended) to the keywords specified using Page Settings for individual pages.
Optionally, add header scripting or tags for analytics or tracking to your site. The header content is included on each page in the site. Validate any code you use in the header to make sure that it works properly and that it does not introduce any security risks to your site.
Optionally, add footer scripting or tags for analytics or tracking to your site. The footer content is included on each page in the site. Validate any code you use in the footer to make sure that it works properly and that it does not introduce any security risks to your site.
Optionally, select one or more of options to exclude information from appearing in search results, as described in the previous table.
To save all pending changes in the current update, click Save.