29 Manage Audience Attributes
Recommendations are a way to provide personalized experiences for website visitors by showing assets based on location or areas of interest. Audience attributes are what recommendations use to find and display that personalized content. They can include things like viewer location, the date a viewer is visiting the site, or what products interest a viewer.
For example, when a viewer in California visits a site with recommended content, they may be shown upcoming events in Los Angeles about cloud computing. If a person in France visits the same site, they would see upcoming events in Paris.
Note:Audience attributes and recommendations aren't used in business asset repositories.
You use audience attributes when creating the rules in a recommendation. There are three types of audience attributes:
- Custom—created by a site administrator typically to pass a value based on the page context. For example, a custom attribute for "product interest" can be used on two different pages (one on databases, one on cloud computing) to display two different products depending on the value passed to the attribute.
- Session—predefined attributes based on information unique to a viewing session. For example, a customer IP address determines viewer location and time zone, while a browser user-agent determines what device is being used so viable media can be served.
- System—attributes unique to the Oracle Content Management system, such as current date.
You must be a content administrator to define audience attributes.
You can manage audience attributes in the following ways:
View Audience Attributes
To view audience attributes, you must be a site administrator.
- Click Content from the Administration section of the side menu.
- Select Audience Attributes from the Content page menu.
- Click an attribute type to view a list of available attributes for that type.
Create Custom Attributes
To create custom attributes, you must be a site administrator.
Click Content from the Administration section of the side menu.
Select Audience Attributes from the Content page menu.
Click Custom to view a list of available custom attributes.
Enter a name for the attribute. For example, Product Interest.
The API Name is generated automatically based on the attribute name you entered, or you can overwrite the auto-generated name. You would use the API name to invoke the attribute when using REST API calls.
Enter an optional description for the attribute and click Create.