1 An Analyst’s Roadmap to Oracle Mobile Cloud, Enterprise

Oracle Mobile Cloud, Enterprise (OMCe) is a cloud-based service that includes tools for analyzing, monitoring, and optimizing your mobile and web apps. Integrated campaign tools let you act on insights quickly, so you can get the right message to the right users at just the right time.

Why Do I Need Analytics?

Whether on your tablet or on your phone, Oracle Mobile Cloud, Enterprise Analytics gives you up to the minute insight into what your users are doing—and helps you influence what they’ll do next. You can follow your users from the first click to conversion and every decision in between with event-based user reports, funnels, segments and retention reports. From there, use your insights in campaigns to build the right message to drive your business forward. So now you can stop guessing, and use data! Analytics can show you how.

What Do I Need to Know First?

There are some useful terms and actions you need to know about to get the most out of OMCe Analytics before you start building reports. We start by Touring the OMCe Analytics User Interface, with an overview of some of its features. Then in Actions for (Almost) Any Report, we look at useful ways to work with your reports, such as setting global dates and filters, working with charts, and making a report a favorite. Beginning with Who’s Using My App?, we jump into building analytics reports to gather data on what your users are doing in your app, and how you, as a marketer, can use these insights.