SF - Primary Campaign Influence

This table describes Salesforce Primary Campaign Influence metrics.

These metrics are used in the Document Currency (DC) and Corporate Currency (CC) fact folders in the subject area. Document Currency is the currency used while entering the data in the application. Corporate Currency is the currency defined in Salesforce CRM. Metrics in these folders show amounts in their respective currencies.

Metric	Metric Definition
# of Campaigns with Influence	The total number of Campaigns that Influenced the Opportunities
# of Influenced Opportunities	The total number of Opportunities influenced by Campaigns
# of Influenced Won Opportunities	The total number of Won Opportunities influenced by Campaigns
Average Primary Campaign Cost per Attributed Revenue	The total Campaign Cost per Attributed Revenue. This metric is calculated as follows: SF Campaign Actual Cost / SF Primary Campaign Influenced Opportunity Revenue
Average Primary Campaign Cost per Opportunity	The total Campaign Cost per Opportunity. This metric is calculated as follows: SF Campaign Actual Cost / # of Opportunities
Average Primary Campaign Cost per Won Opportunity	The total Campaign Cost per Won Opportunity. This metric is calculated as follows: SF Campaign Actual Cost / # of Won Opportunities
Average Primary Campaign Won Revenue	The average Won Opportunity Revenue. This metric is calculated as follows: SF Primary Campaign Influenced Won Opportunity Revenue / # of Won Opportunities
Opportunity Amount	The total Opportunity Amount
Primary Campaign Actual Cost	The total Campaign Cost
Primary Campaign Expected Revenue	The total Campaign Opportunity Expected Revenue
Primary Campaign Influenced Opportunity Revenue	The total Primary Campaign Influenced Opportunity Revenue
Primary Campaign Influenced Won Opportunity Revenue	The total Primary Campaign Influenced Won Opportunity Revenue
Primary Campaign ROI	The Campaign ROI using the Primary Campaign attribution model. This metric is calculated as follows: (Attributed Opportunities Revenue - SF Campaign Actual Cost) / SF Campaign Actual Cost