Successful Questions for Search Recommendation

A successful question is one for which Analytics returns at least one answer. Since questions are an important part of your overall analysis of how users are interacting with the knowledge base, you want to determine the questions that returns the best answers.

Use this report to determine the components of successful questions in a 60–day time period, and how to tune similar questions. By tuning your questions, you optimize the search experience for your users.

Successful Questions for Search Recommendation Report Columns

Column	Description
Normalized text	The actual question with case distinctions, spelling errors, punctuation, skipped words, and other elements that may differentiate it from an otherwise identical question.
Interface	The name of the interface in which the question was asked. An interface is the console, windows, and pages you use to access the application.
Rep Question Count	This is the number of representative questions that users asked. A representative question designates a group of actual questions with the same concepts and search engine attributes. For example, for the representative question, How do I remove images from my mobile phone?, the actual questions might be any of the following: How do I delete photos on my mobile phone? How do I remove pictures from my cell phone? How do I select snapshots to delete from my mobile phone?
Question CT Rate	The click-through rate, or the percentage of questions that matched the normalized question and received at least one click-through.
Average CT Position	The average location of all the clicked positions for each question asked. This data shows how far down the list of answers the user needs to click to find most useful answer. A clicked position is the number of answers clicked for a question. For example, for Question A, the user clicks on Answer 1, Answer 2, and Answer 3; the average click-thru position is the sum of the answer positions (in this case 1+2+3=6) / (divided by) the number of clicks (3), so the average click-through position is 2.