Contact Opt-Out Tracking
B2C Service records transactions for global opt-ins and opt-outs in the contact audit log.
While global opt-outs are generally performed by contacts themselves, there are many methods by which a contact can be opted out.
| Method | Description |
|---|---|
Contact Record |
A staff member set the Global Opt-In field to No in the contact record. |
Account Settings |
The contact set the Global Opt-In field to No on the Account Settings page on the customer portal. |
Unsubscribe Link |
The contact clicked an unsubscribe link that was included in a served web page or delivered email. |
Web Page Link |
The contact opted out by form submission. |
Data Import |
The contact was opted out when the contact record was uploaded by the Data Import Wizard. |
List-Unsubscribe Header |
The contact clicked an opt-out button in the mail client that appeared as a result of the List-Unsubscribe mail header. |
Automatic Feedback Loop |
The contact clicked a spam notification feature provided by the contact’s email service, which relayed a notification to B2C Service, and the contact was opted-out by the system. |
In addition to the audit log, the system provides the following reports to help you identify the methods responsible for opting out contacts.
- Mailing Opt-Out Details—Lists all contacts who opted out as a result of a mailing and the opt-out method used.
- Contact Opt-Out Details—Lists all contacts currently opted out and (if available) the opt-out method used.
- Outreach Activity—Includes information about contacts who opted out using the List-Unsubscribe Header or Automatic Feedback Loop methods.
- Mailing Response Analysis—Includes the total number of opt-outs that occurred using the List-Unsubscribe Header or Automatic Feedback Loop methods.