CAN-SPAM Compliance
B2C Service helps you identify CAN-SPAM compliance issues. When creating a mailing or survey with a message, the system automatically checks that the message contains a physical address, an unsubscribe link, and honors global opt-in preferences. Remaining requirements must be manually verified by the mailing or survey designer.
Legal definitions and penalties for spam vary among countries. Therefore, it is important to stay abreast of current and pending legislation in the United States and other countries. There are many sites that you can check to stay current with the laws and to make sure your site is compliant.
The CAN-SPAM Act of 2003 (CAN-SPAM) requires that organizations adhere to certain rules when sending commercial emails. Included in the requirements are the following conditions:
Email does not contain false or misleading header information.
Email does not use a deceptive subject line.
Email contains a way for recipients to opt out of all emails, not just specific types.
Email does not send to contacts that have previously opted out.
Email must be identified as an advertisement in the subject line.
Email includes the sender’s physical mailing address, which must display in ASCII text.
Email that contains adult content is identified as such in the subject line.
Email does not send to harvested or generated email addresses.
Email does not send to domains in the Federal Communications Commission (FCC) wireless domain list.
You can check for CAN-SPAM compliance from the Message tab of a mailing, the Invitation Message tab of a survey, and the Delivery tab of a mailing or survey.
For information about the CAN-SPAM Act, see the .