Email Promotion

The Email Promotion template sends a broadcast email and actions are taken based on a contact’s level of interest in the promotion. The broadcast email sends a link to a web form.

Based on two levels of interest (ready to buy and interested), the customer is either sent to the purchase page, added as a lead to Opportunity Tracking, or added to a contact list and sent a follow-up email.

Email Promotion Template

Component	Description
Promotion	This element sends a broadcast mailing to contacts inviting them to click through to the conversion form. Double-click the element to select or create a mailing that links to the conversion form.
Conversion Form	This element serves a document as a web page. Double-click the element to select or create a document that uses a web form to determine customer interest.
Ready to Buy?	This conditional element determines the path contacts should follow based on whether they are ready to buy the product. Double-click the element to choose a contact field to base the decision on.
E-Commerce	This element serves a document as a web page to contacts who are ready to buy. Double-click the element to select or create a document as a sales form.
Interested?	This conditional element determines the path contacts should follow based on interest. Double-click the element to choose a contact field to base the decision on.
Lead	This element creates a lead from the contact record for contacts who are interested. Double-click the element to set fields associated with the lead.
List	This element adds contacts who are not interested to a contact list. Double-click the element to select or create the list you want to add the contacts to.
Follow-Up	This element sends a transactional mailing to contacts who are not interested as a follow-up. Double-click the element to select or create a mailing and decide when to send it and how to filter it.