Ad Conversion
The Ad Conversion template uses a web form to determine if a contact is interested in a promotion or product. Based on the web form, the contact record is either updated to set a field, or the contact is converted to a sales lead.
| Component | Description |
|---|---|
Conversion Form |
This Serve Web Page element starts the campaign. Double-click the element to select or create a document that uses a web form to determine customer interest. |
Interested? |
This conditional element determines which path contacts should follow based on their interest. Double-click the element to choose a contact field to base the decision on. |
Lead |
This element creates a lead from the contact record for contacts who are interested. Double-click the element to set fields associated with the lead. |
Update Contact |
This element updates the contact record if the customer is not interested. Double-click the element to choose which contact field to update. |