Activate Market Testing in Broadcast Surveys
When creating a broadcast survey, you can test different content and designs on a subset of your audience by using market testing.
- Even split—This mode sends your test message to equal portions of your audience. For example, if you created four messages, each message would be sent to twenty-five percent of your audience. In this way, you can test different content and designs for use in future messages.
- Random sampling—This mode sends test messages to a percentage of the audience you specify. After the test messages are sent, you send a final message to remaining audience members. For example, you could send two messages to five percent of your audience each. After determining the most effective message, you would send a final message to any audience members who had not received a test message.
By default, the Invitation Message tab is set up without market testing. This means you create and send only one invitation message.