Add or Edit a Contact Role
Contact roles allow sales representatives to identify contacts according to their role in opportunities.
Contacts can be associated with multiple opportunities, but their roles in each opportunity can be different. For example, a contact might be a buyer in one opportunity and a reference in another. By defining contact roles, your sales representatives can select a contact role for the contacts associated with an opportunity. Based on this information, your staff members know which contact to work with at each point in the sales cycle.
Contact roles are specific to Opportunity Tracking. Therefore, staff members see the Set Contact Role button only when they edit contacts that are associated with an opportunity.