View Mailing Results

One of the most important benefits of sending mailings is the ability to analyze the results. With Outreach, you have direct access to a comprehensive dashboard from the Results tab.

You can get up-to-the-minute statistics of mailing results, including the number of clicks, unsubscribes, forwards, and bounces as well as the number of emails sent and delivered.

Note: The email gateway must be activated in order for the Techmail utility to capture bounce data for analytics. See Email Bounce Handling.

1. From an open mailing, click the Results tab.
   The list of standard reports displays.
2. Select a report from the list.
   Tip: When you select a report, the report description displays in the area below the list to help you understand the purpose of the report.
3. Click Go.
   The report opens on a new tab.
4. To view a definition of the report, including its tables, filters, and column descriptions, click Definition on the ribbon and select View. See View a Report Definition.
5. To view the same report for a different mailing, select the mailing from the Mailing drop-down list at the top of the open report and then click Search.