Case Study

This guide uses a case study to define the scope of the implementation tasks and illustrate their interdependence.

The case study is based on a fictitious company named Vision Corp., a global high-tech company that sells laptop and multiple server product lines to businesses and other organizations. With a view to diversify into software business, Vision Corp. has recently acquired a couple of software companies, First Software and Softgear, and their customers.

For the pilot implementation, Vision Corp would like to implement Customer Data Management Cloud to:

• Manage the quality of the acquired customer data.

• Manage the quality of its own existing data.

• Manage the quality of the new customer data entered real-time through its different touch points.