2 Create New Experiments

In order to create an experiment, you can choose from three different methods that include using either Design page layouts, direct links to URLs, or widget slots.

The first two methods are known as client side experiments and are essentially two facets of the one overall method. A client side experiment runs from a layout or URL based experiment and can load the control content very briefly before the Experiments rules run, whilst a widget based experiment is determined before a results page is loaded and runs from within the Design page slots.

Note: If you are switching between the testing and production environments, you should use a separate browser per environment, or close the browser before switching. You can also use browser privacy features, such as, incognito or private browsing.

This section details the three methods of creating an experiment. See Configure Experiments for further information on the next steps once an experiment has been created.