Step 3 – Define the target participants

Having made our changes to the variant, we now want to define how we decide who the participants in the experiment are.

Click on the Target button to open the Target Configuration panel. Here we can define the percentage of participants to direct to the control page and the variant page for the experiment.

You can also decide whether to include a visitor as a participant in the experiment based on the layout used to display the product, or on information held in their URL by choosing Layout Name or URL from the Targeting Method dropdown.

It is important to understand that any changes we make to the variant page are displayed by all products that use the product layout we selected as the control. In this case, this means that all products that use this layout will display red text offering free postage and packing if the visitor has been selected for the variant path for the experiment. You could limit the experiment to a specific product by using a specific URL as the control page instead of a layout. See Create a layout based experiment for more detail on how to create an experiment using a URL as the control page.

For this experiment, we can accept the default values provided for traffic allocation and target definition. Click on the Save button to accept these values.