Step 4 – Configure the goals

This is the step where we configure the metrics that Experiments tracks to identify how the visitor’s behavior has been affected by the variant content displayed to them. For this experiment we want to track how many people add the product to their cart.

To do this, click on the Goal button to open the Goal Configuration panel. This displays the goal configuration panel. From here you can define a custom goal that you want the experiment to track. If you do not define a custom goal the pre-defined Commerce Metrics are automatically tracked for each experiment. For this experiment, we shall track the commerce metrics.

You can choose either Add to Cart or Conversion from the commerce metrics or one of your custom goals as your primary goal. For this experiment, we shall select Add to Cart as the primary goal.

Click Save to save these goals and close the panel.