Step 5 – Create the schedule

The next step is to create a schedule for the experiment so that Experiments knows when the experiment should start and stop. You do this by clicking on the Start button in the experiment configuration window. This allows you to choose Start Now or Start on Schedule.

Start Now starts the experiment with immediate effect and instructs it to run for 28 days. Start on Schedule allows you to define a date and time for the experiment to start and for it to end.

For the purposes of this experiment, we can select the Start Now option.

This returns you to the experiments dashboard and the experiment you have just defined is included in the In Progress panel.