Understand the advantages of using experiments

Using A/B testing can prove advantageous for your store as it provides an effective method for site and market optimization.

Some of the advantages are outlined below:

• Oracle Experiments allows you to compare variations of almost anything that can be changed on your webpages and use statistical methods to determine which versions perform better, without the need for specialist technical assistance from Developers.
• You can use A/B testing for different layouts and viewports.
• Tests can be scheduled in advance, and drafts can be saved for use at another time.
• Targeting of both URL and parameter matching provides flexibility – this includes the ability to create links and run custom JavaScript.
• The integration with Design page layouts makes creating experiments a simple task, and viewing the results of any test does not require any additional sign on.