1. Using Oracle CX Commerce Experiments
  2. Understand Experiments

1 Understand Experiments

Oracle Commerce Experiments is an A/B testing tool available through Oracle CX Commerce that enables an organization to configure and conduct experiments to provide them with information that they can use to optimize their website.

You can create experiments to generate statistics that show whether changing elements on a webpage affects visitor’s behavior when they view the webpage. Oracle Experiments tracks the visitor’s behavior and produces results showing how the webpage design and content affected their behavior based on goals that you configure.

Layouts are the design tools in Oracle CX Commerce that enable you to configure the look of your webpages. They are also used by Oracle Experiments as the starting point for your experiments.

You can run experiments to generate statistics on questions such as:
  • Which promotional banner works best for each department?
  • If the product page highlights free delivery, are customers more likely to add the product to their basket?
  • Will customers use search more frequently if the search box is bigger?
  • Does displaying a permanent “Chat” button result in more customer contact than displaying an invitation to open a chat after a set period of inactivity?