Products report metric definitions

Note: This metric includes tax when the List/Sale prices in your catalog are inclusive of tax.

Gross Revenue

The amount of revenue gained from sales of the selected product(s) after any promotional discounts were applied. Gross Revenue excludes tax* and shipping revenue. It is calculated using the price a customer paid, regardless of whether this was the full list price or sale price and takes in to account any promotional discounts that were applied.

Net Revenue

The total amount gained from sales of the selected product(s). Net Revenue consists of the Gross Revenue from your sales as well as shipping and tax revenue and takes in to account any promotional discounts that were applied.

Full List Price

The total list price for the selected product(s) that have been sold. Full List Price revenue excludes tax*, shipping revenue and any promotional or markdown discounts applied.

Orders

The Number of Orders submitted containing the selected product(s). (All payments for these orders have been subject to authorization and approval, and successfully processed.)

Units Sold

Number of Items/units sold for the selected product(s).

Markdown Discount

The value of the discounts applied to the selected product(s) which were not part of a promotion. For example, when items were sold at a markdown price.

Promotional Discount

The value of the promotional discounts applied to the selected product(s). Note: this is an estimated value.

Shipping

The value of the shipping charges applied to the selected product(s). This value is inclusive of any shipping surcharges and excludes any promotional discounts. Note: this is an estimated value.

Included Tax

The value of the tax applied to the selected product(s), when your catalog prices are inclusive of tax. Note: this is an estimated value.

Excluded Tax

The value of the tax applied to the selected product(s), when your catalog prices exclude tax. Note: this is an estimated value.

Gross Revenue per Unit Sold

The average value of the Gross Revenue obtained, per item/unit sold, for the selected product(s). Includes free items/units.

Average Quantity Ordered

The average quantity ordered for the selected product(s).

Markdown Discount per Unit Sold

The average value of the Markdown Discounts applied, per item/unit sold, to the selected products.

Promotional Discount per Unit Sold

The average value of the Promotional Discounts applied, per item/unit sold, to the selected products.

Shipping per Unit Sold

The average value of the shipping revenue applied, per item/unit sold, to the selected products. This value is inclusive of any shipping surcharges and excludes any promotional discounts

Included Tax per Unit Sold

The average value of the tax revenue applied, per item/unit sold, to the selected products when your catalog prices are inclusive of tax.

Excluded Tax per Unit Sold

The average value of the tax revenue listed separately, per item/unit sold, for the selected products when your catalog prices exclude tax.

% Net Revenue

This item’s percentage contribution of this report’s total Net Revenue.

% Units Sold

This item’s percentage contribution of this report’s total number of units sold.