Promotions report metric definitions

Note: This metric includes tax when the List/Sale prices in your catalog are inclusive of tax.

Gross Revenue

The amount of revenue gained from items sold for orders that were subject to this promotion, after promotional discounts were applied. Gross Revenue excludes tax* and shipping revenue. It is calculated using the price a customer paid, regardless of whether this was the full list price or sale price, minus any promotional discounts.

Net Revenue

The total amount gained as a result of orders submitted that were subject to this promotion. Net Revenue consists of the Gross Revenue from your sales orders as well as shipping and tax revenue and takes in to account any promotional discounts that were applied.

Full List Price

The total list price of items sold as a result of orders submitted that were subject to this promotion. Full List Price revenue excludes tax*, shipping revenue and any promotional or markdown discounts applied to the order.

Orders

The Number of Orders submitted that were subject to this promotion. (All payments for these orders have been subject to authorization and approval, and successfully processed.)

Units Sold

The total Number of Items/Units Sold in the orders submitted that were subject to this promotion.

Markdown Discount

The value of the discounts applied to the orders submitted, due to items/units being sold at a markdown price, that were subject to this promotion. Promotional discounts are not included.

Promotional Discount

The total of all of the promotional discounts applied to the orders submitted that were subject to this promotion.

Shipping

The value of the shipping charges applied to the orders submitted that were subject to this promotion. This value is inclusive of any shipping surcharges and excludes any promotional discounts.

Included Tax

The value of the tax, which was included in your catalog prices, applied to the orders submitted that were subject to this promotion.

Excluded Tax

The value of the tax, which has been listed separately from your catalog prices, for the orders submitted that were subject to this promotion.

Average Order Value (Net Revenue)

The average value of the Net Revenue obtained for the orders submitted that were subject to this promotion.

Average Order Gross Revenue

The average value of the Gross Revenue obtained for the orders submitted that were subject to this promotion.

Average Order Size

The average Number of Items/units sold contained in the orders submitted that were subject to this promotion.

Average Order Markdown Discount

The average value of the Markdown Discounts applied to the orders submitted that were subject to this promotion.

Average Order Promotional Discount

The average value of the Promotional Discounts that were applied to the orders submitted that were subject to this promotion.

Promotional Discount (Promo Level)

The value of the promotional discount applied to the orders submitted as a direct result of this promotion.

Promotional Unit Sold

The Number of Items/Units Sold at a promotional price as a direct result of this promotion. If the promotion was applied at an order level (including a shipping promotion), then all units in the order are counted as being subject to this promotion.

Average Promotional Unit Sold

The average Number of Items/units sold, in the orders submitted that were subject to this promotion.