Customer 360 API

Using data from Oracle Unity, the Customer 360 API creates customer profiles to provide a 360 view of your customers. Use this API to search your customer profiles.

In this topic:

Use Cases

Here are some example use cases where you may want to search your customer profiles:

  • Search Basic Customer Information

    Search for customer profiles using known attributes such as first name, last name, or email. After a customer profile is found, expand that profile to learn more.

  • Search Customer "Intelligent Attributes"

    Search beyond the basic customer information to search for Customer "Intelligent Attributes" such as Average Order Value, Total Orders, Lifetime Spending, Top Product, and so on.

  • Find All Addresses for a Customer Record

    A single unified customer record may have one Master Customer Address, but you can configure your search to find all of the customer's addresses from all sources.

  • Retrieve Time-Series Order Information from Multiple Sources

    Get a list of your customers' orders and purchases, sorted by the date and time of the order. You can also determine whether the customer ordered from online, in a store, and all the orders from these two sources.

  • Search Account Profile Data

    Search for Account Profile Data based on an Account Name or Account Type, and get account profile information (including address information) that match with any combination of the search criteria. With the returned list of account profile results, you could then get the attribute values such as "ID", "Account Name" and so on from all the original source records.

Workflow

The process to leverage the Customer 360 API is as follows:

  1. Explore Customer 360 Concepts

  2. Configure ID Graph Rules, Subrules, and Data Source Views

  3. Run the Customer 360 Job

  4. Search Customer Profiles

Explore the API

The embedded I/O doc below enables you to explore the API. The I/O  doc explains the parameters for each method and provides templates for your calls. You cannot make live API calls from the tool, however.

Open the link below in a new tab to see the I/O doc in a three-pane format.

https://oracleunityapis.docs.apiary.io

Service URI

https://{AccountURL}/api-metadata/v1/{access-key}/data/idgraph/{ruleId}