Accessing data for Campaign Attribution models

After Running training and scoring jobs that calculate values for output attributes, you can do one of the following to access the data.

  • Create an export job and select the CampaignAttribution data object to export. You can then review the values in the output attributes.
  • Sample data for the model outputs can be viewed using the Data viewer page. You can view a maximum of 200 records from a data object.

    • An image of the Data viewer

To verify and review with an export job:

  1. Follow the steps for Creating export jobs.
  2. When you get to Step 2: Data payload, for Payload type, select Data object.
  3. In the field for Data object, select CampaignAttribution.

When the data object is exported, review the following output attributes.

Revenue attribution models generate output values in the AttributionValue attribute. Non-Revenue attribution models generate output values in the AttributionConversion and AttributionPercentage attributes.

Attribute Description
SourceCampaignID The unique ID for the campaign.
SourceProductID The unique ID for the product.
SourceCampaignAttributionID The unique ID for the data object.
AttributionValue The attribution value represented in currency for revenue attribution models
AttributionConversion The campaign conversion value for non-revenue attribution models
AttributionPercentage The attribution value represented as a percentage for non-revenue attribution models
Quarter The financial quarter for which revenue is aggregated
Type The type of attribution: Revenue or Non-Revenue.

To verify and review using the Data viewer page:

  1. Click the Oracle icon Image of the application navigation button. Use it to access the different parts of Oracle Unity. in the bottom-right corner to open the navigation menu.
  2. Select Data viewer.
  3. Use the drop-down menu for Select or search for data object and select CampaignAttribution.

    4. An image of the object selector

  4. Click Filters An image of the filters icon. The Filters dialog displays.

    5. An image of the filters button

  5. Use the drop-down menu to select or search for the following attributes. Revenue attribution models generate output values in the AttributionValue attribute. Non-Revenue attribution models generate output values in the AttributionConversion and AttributionPercentage attributes.
    6. Attribute Description
    SourceCampaignID The unique ID for the campaign.
    SourceProductID The unique ID for the product.
    SourceCampaignAttributionID The unique ID for the data object.
    AttributionValue The attribution value represented in currency for revenue attribution models
    AttributionConversion The campaign conversion value for non-revenue attribution models
    AttributionPercentage The attribution value represented as a percentage for non-revenue attribution models
    Quarter The financial quarter for which revenue is aggregated
    Type The type of attribution: Revenue or Non-Revenue.
  6. Click AddAn image of the Add button.

    7. An image of the Add button

  7. Use the drop-down menu for the output attributes and select the Is not empty operator.

    8. An image of filter operators

  8. Click Apply.
  9. Click Column settingsAn image of the column settings button.

    10. An image of the column settings icon

  10. Click the checkbox for the output attributes to display them.

    11. An image of the column settings window

  11. Click Apply.

You can review values for up to 200 records.

Learn more

Viewing data object records

Creating export jobs

Creating export jobs

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