Google Integration
Integrating with Google allows you to send Oracle Unity segments to your Google Ads or Display & Video 360 (DV360) account.
Note: As of September 2024 there are new Google connectors that do not require a pre-hashed email. If you have questions, contact your Oracle Unity Product Sponsor or Oracle Support.
Exporting Oracle Unity segments to Google
Oracle Unity leverages Google Customer Match to deliver segments to Google for advertising. The three destinations are Google Ads Customer Match, Google DV360 Customer Match for Advertisers and Google DV360 Customer Match for Partners. An audience is created in Google as soon as a segment delivery is created in Unity, however audience data is available after a segment is delivered to Google by a Segment Delivery Job. Once delivered to Google, the segment will go through the Google matching process and the resulting audience will be available in your Google Ads or DV360 account for activation.
Setting up the integration with Google
To set up the integration with Google, you will need to do the following:
- Export Oracle Unity segments to Google. After importing your organization's email data into the Oracle Unity data model, you can create a segment delivery to deliver the data to Google.